Reputation? What's that?
What is a ‘personal brand’, why do you need one, and what difference would having a personal brand make to the quality and value customers experience on your day to day business?
Why does it matter?
People ‘buy’ people, in just the same way as we buy any product or service. We have choice, and we make our decisions based on how much we think we will benefit from ‘buying’ a product or service and if we will ultimately delight in experiencing the brand values we are promised through its reputation.
Delivering a great reputation.
Having a great personal brand is about having a promise of value, being able to ‘do what it says on the tin’, never compromising on service and understanding exactly how important it is to represent your business in exactly the way you require and need it to be represented. If you ever worry about the soft skills you and your people are demonstrating in your market place, now is the opportunity to listen to Tessa Hood talk about how to develop your own personal brand and develop your reputation in the direction you want, not what others perceive.
Take ownership of your brand and make sure you give added value to your clients every day.
It is a well-known maxim that reputation is hard won and easily lost, but what is often forgotten is that reputation has to be worked at every day.
Join Tessa Hood MD, of Changing Gear Ltd., in this fun and lively session.