Marketing on a Shoestring
SEMINAR OVERVIEW: Some people think that marketing is all about expensive TV advertising and fancy design agencies. Well some larger companies do spend their multi-million pound budgets on advertising and flashy design agencies but the principles they apply to deciding on their marketing approach, apply equally to every type and size of business - large or small.
In fact, there are many marketing techniques that are low cost and even FREE!
Join marketing expert Sarah Orchard from Orchard Marketing Associates for this practical session on getting more marketing for less!
WHAT’S COVERED: Find out what marketing really is and what it can achieve for your business. Learn how to profile your customers and identify which benefits you should communicate to them. Discover several low cost and no cost techniques that can be used to attract and retain them. Look into real-life case studies of how small businesses have used these techniques to successfully start and grow their businesses.
HOW YOU WILL BENEFIT:
This session will help you to identify your customer target audience, and you will be able to decide which techniques will work best to attract and retain them. You can then build a plan of action to put these techniques into place as you launch your business.